Smart goals are important assets to market successfully in the digital world. The framework of smart goals allows you to break down your goals step-by-step. In this blog, I’m going to cover what each letter means in the SMART acronym.
S: Specific
The “S” in Smart Goals stands for Specific. On this step, you set marketing initiatives specifically for what you hope to accomplish with your company’s marketing goals. This “S” is used solely for defining your goals for both revenue and your company.
M: Measurable
The “M” in Smart Goals stands for Measurable. On this step, you want to create measurable goals. This refers to a goal, such as “We want to improve our store’s website engagement by 10%”.
A: Attainable
The “A” in Smart Goals stands for Attainable. When creating goals for your company you want to strive for realistic goals are achievable within a few months. This refers to goals such as “We want to increase sales by 15% in the next 6 months”.
R: Relevant
The “R” in Smart Goals stand for Relevant. When creating goals, you want then to be relevant to your company.
T: Timely
The “T” in Smart Goals stands for Timely. This is when you want to create short-term and long-term goals for your company. Focus on a time a goal could realistically be achieved in a timely manner.
By using the SMART Goal framework your company can remain focused and efficient in the digital marketing world. When a company focuses on successfully creating goals, their digital analytics will improve exponentially as a result.
