First Interaction Model – This model shows the consumer’s first interaction or first visit that the consumer had with your website.
Last Interaction Model – This model shows the consumer’s final interaction with the website.
Linear – This model splits conversion credit equally across each touchpoint or interaction along a customers journey.
Time-Decay – This model decreases the amount of credit given by half after a set amount of time
Position Based Model – This is also referred to as the U shaped model. It gives 40% credit to the first and last interactions with the model.
