How to effectively prove your worth to your employers and get a high level position.
Use Numbers
Using actual statistics to your superiors will help your case of a promotion by tenfold. 84% of marketers cannot measure and report on the contribution of their efforts to the business. You can use any metric including but not limited to: Cost per view, bounce rate %, views, cost per click, advertising cost, and many more. Remember when presenting your data to your superiors, to always commentate and explain what the numbers mean, or else it can lead to false conclusions.
How to get your numbers?
To use the numbers, you are going to have to obtain the numbers. You can get some of the information by using website analytics to see majority of the metrics, heatmaps to track where consumers eyes are going, and data from the sales, engineering, and development team. Further research can include Google Trends, ads keywords planner, and SEO/SEM tools. Other traditional methods include, call tracking, coupon codes, and unique landing pages. Using these tools can help gather all the data you need to show off your successful achievements.
How to Present your data
People will get bored by just looking at a bunch of numbers with no meaning. It is important to use imagery when presenting your stats so people can visually see the progress you have made. Some methods include Powerpoints, charts/graphs, visualizations, and data dashboards. It is important to realize that correlation between two things does not mean its the causation of the statistic. If the data is negative, identify any external factors, verify your control is constant, record your findings and make adjustments, and then to retest and re-evaluate. Presenting your data that is pleasing to the eye, and shows growth from your work, it will persuade high level positions to consider you for promotion.
Conclusion
Going over everything we have discussed today, its important to reiterate that you need to find data most relevant to your needs. You will need to create SMART goals (which we talked about in previous blogs). You can check in, but do not jump to conclusions too soon. Identify trends and the sources of those trends. Reporting regularly to on your goals and progress. Finally to compare and repeat, once you complete your goals, set new ones. If all done correctly, and you continue to be motivated and determined, you will earn a promotion in no time!
