It is the process of analyzing, collecting, and measuring digital data from sources like websites and mobile applications. Some elements are content marketing strategy, email campaigns, video marketing, and paid advertising. Digital analytics helps companies provide a better online experience for clients and potential customers. It allows you to gather insights accurately and quantify the return on your investment from marketing channels. Some examples of digital analytics are sessions, website traffic, new vs. returning visitors, and traffic by source. Top tools that are used are Woopra, Google Ananlytics, Crazy Egg, Clicky, and KissMetrics.
Analytics are essential to long term business growth and success. For many companies, online presence helps to promote their brand. It can help a business predict consumer behavior, improve decision making, and help cut down operational costs. It’s a great career option because there is a high demand for web analysts.
