What is Analytics?
The process of measuring, collecting, analyzing, and reporting the behaviors of visitors on a website, in order to understand and optimize web usage.
Why Google Analytics?
- Free
- Simple
- Customizable
- Sufficient
- Industry standard
- Integrates with other google products
The purchase funnel
- Building awareness
- Acquiring Interest
- Engaging with potential customers
- Driving them to a conversion
- Retaining them as a customer
