What is digital analytics and why does it play an important role in today’s world? Well that’s what I’m going to explain. To start off, digital analytics is the process of collecting data from multiple digital programs to help improve product and marketing strategies.
Below are some of the most used ways of using digital marketing to get information and some simple definitions of what they are.
- Website traffic – Lets you know what campaigns work and which ones do not.
- Traffic by source – Where do your visitors come from?
- New vs returning visitors – Shows your relevance and piece performance.
- Sessions – Number of visits your site gets.
- Average length of the session – Knowing how long a visitor spends on your site helps understand navigation and ease of use.
- Pageviews – How many times does a user visit the same page?
- Pages with most visits – Helps show behavior flow.
- Exit Rate – Shows when and where someone left your site to identify where a loss of interest may occur.
- Bounce rate – Percentage of people who leave after only one page. This can show where issues on the page lie, such as slow loading or broken links.
- Conversion rate – How many visitors turn into sales.
Digital analytics allows you to see what is working and what isn’t. It kind of let’s you take a step back for a second and be able to see it with a new set of eyes on how to improve and grow your business. Digital analytics let’s you create a better website that’s easier for your clients to use. It’s a data-driven approach to help increase your results by knowing what’s working and what isn’t.
It helps with marketing because it allows you to see what your customers are doing online, when they’re online and how their behavior can be used in a marketing campaign. It’s definitely a good tool for marketers and companies to use. And it helps build the company’s credibility.
