Social media is the website and applications that enable users to create and share content or to participate in social networking.
Earned, Paid, and Owned Media
Definition: Earned Media is the brand communication Purpose: to boost brand awareness and establish yourself as a thought leader of your industry Source: Mentions, shares, reposts, reviews, feedbacks Target: Advocates/ Super fans Definition: Paid Media is an advertisement by marketer Purpose: to amplify the reach of your content a specific content Source: PPC, TV, Newspapers, Banners, and Display Ads Target: Prospects/ General Customers Definition: Owned Media is a brand communicator by marketer Purpose: to do content marketing for your sales Source: Websites, Blogs, Social Networks and Fan pages. Target: Customers
