What is earned media?
Earned media is generated from your customers by word of mouth, reposts, hashtags, and more. It is very important what your audience says about your brand but also who says it. If there are popular influencers talking about your brand then it will improve your ranking on the search engine results page. Although earned media is considered the ultimate, it will never be consistent.
What is paid media?
Paid media is when a company pays to leverage their brand on a channel. Some paid media can include Facebook ads, commercials, and display ads. Paid media is the most effective when they are placed in intentional, highly targeted promotional context. When used best, it will accomplish the purpose of putting the right customers on your brand.
What is owned media?
Owned media includes the many digital assets your brand already controls like your website, blog, and social media accounts. If each of your digital assets has been optimized for search marketing then it will be present when customers search topics relevant to your brand. If you get more owned media then you will have a greater presence online.
