Social Media Marketing Strategies
Social media is a popular way for brands to advertise themselves to achieve success. There’s a few different techniques brands can benefit from to attract customers. Knowing your audience, what platforms are most popular, what kind of content they like, and who else they’re following is a great start to build your social media status. Consistent content and enagement are key to keep your audience coming back for more. Below are some strategies you can use to help amp up your social media and maintain your audiences attention.
1. Humor
Using humor is a great technique for brands to keep customers coming back. Millenials today love to have some fun online with a bit of trash talk. Back in 2017, Wendy’s started using humor to troll twitter users and quickly went viral. With the use of some attitude and backtalk, the brand’s engagement skyrocketed, and they exceed a global sales target of $10 Billion for the year.
2. Contests
Contests will immediately help you brand with some likes and follows. Being strategic with what it takes to enter a contest, can quickly rack up your engagement. By telling customers to tag friends, comment, like, and share, you can quickly expand your audience and reach more people to check out your brand, and convert future sales.
3. Discounts
Who doesn’t love a good incentive? Even myself have fallen victim to spam emails, texts, or posts from brands of flash sales and holiday discounts, allowing customers to rush to your page to see what they can get their hands on. Sales and discounts for brands that you may have items saved on, is an easy way to convince a customer to follow through with a sale.
4. Influencers
In recent years, influencers have taken on the internet and social media marketing. Online personality’s that others seem to gravitate towards and relate to, are a great way to market your brand. By sending an influencer a gift, collaborating with them to promote your brand, or even allowing them to do a social media takeover, is a great way for an influencer’s audience to take a look at your company. Getting an influencer’s stamp of approval will surely put you on the market.
Social media marketing can be tricky if you are just starting out, and finding your space in this unique online world can be confusing. Once you build an audience, and find what works for you, there are so many great ways to market yourself online that are sure to catch some new customers attention and help you branch out.
