6 key ingredients to have consumers catch your business like a cold.
Social Currency
People have a tendency to show off activities or products that will make others think highly of them. It is for social clout and its apart of our DNA. Its about Self Enhancement and Identity Signaling. When branding your product, you need to make others share it because it makes them look good, it will build social currency.
Trigger
People will share things that come to their mind easily. You will want to “trigger” a reaction in your customer so they will be more likely to share it moving forward. It will have them remember your product if you have a good trigger. You have to connect your product that will trigger something in their brains.
Emotion
Emotion is sometimes bigger than IQ. Connecting your product to a certain emotion, consumers will be likely to remember it. For example, an advertisement could make you shocked, angry, or surprised; any of these emotions will help stick to peoples thoughts. People will share things that touch them emotionally, so try to tie your product to it.
Public
People will follow your product if everyone else is doing it. It is like seeing your neighbor or friends getting a new product and it makes you want to get it. People are interested in things other people have, their decisions will be affected by what everyone else is doing for social proof.
Practical Value
Making your product or business something that will make life a little easier for everyone is the goal. If it is sustainable and actually helpful, people are more interested in valuable information. Creating life hacks, how to, and tips along with your product or business is helpful as people like to seek advice.
Stories
People love to tell stories and many people communicate through stories as a better way of understanding people. If you are able to establish a story with your product, people are more likely to share a good story.
