SEO stands for search engine optimization. Which basically is a technique used to help consumers find a website relevant to their search. SEO is #1 on google, also it is organic (free).
Why does google rank pages the way they do?
Happy customer = more traffic = more money. Googles goal is to create a search engine for individuals. Google ranks pages not the site!
Keyword Research
Keywords need to be relevant. Keywords need to generate enough through traffic. Keywords ideally have low competition. Long tail keyword = multi-word phrases. Fat head keyword = one core term as a keyword.
