SEO stands for search engine optimization and is free of cost. It is the process of improving your website quality and quantity to rank higher on Google. The more people visit your website, the better your chances are to provide your product or service to a greater number of people. It helps build long-term equity for your brand as well as provide clear, thorough, engaging, and easy-to-find content on your website. The SEO industry is worth over 80 billion dollars. The top 5 results get 75% of the clicks and 91% of US Internet users search every month. Tips to boost traffic to a website include creating a well-designed website, focusing on one topic, picking relevant keywords, and reducing the website’s load time.
SEO boosts your credibility, maximizes PPC campaigns, and gives you a competitive advantage. It offers organic discovery and provides 24/7 promotion. Technical website setup, content, and links are needed to optimize a site. Revisiting your marketing personas and SEO strategies leads to successful link building. Knowing your customers and their buying habits leads to a successful SEO campaign. SEO tools help uncover areas of opportunity and identify weaknesses that may prevent you from ranking and earning visibility in the SERPs. Some examples of SEO tools include Moz, BrightEdge, Searchmetrics, and Linkdex. They track keyword rankings, help with keyword research, and identify on-page and off-page SEO opportunities
