What is SEM?
SEM stands for Search Engine Optimization. It is a form of marketing on the internet that helps to promote websites by increasing a companies visibility in search engines result pages on sites like Google, Bing , Yahoo, etc. . SEM methods include: search engine optimization (SEO), paid placement contextual advertising, digital asset optimization and paid inclusion. Sem is one of the most effective ways to grow your business and reach new customers.
PPC
Paid Per Click is also known as PPC . PPC is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked on. A company only pays for advertising if your Ad is clicked on, it can also be said to basically be a method of purchasing visits to your sites while still driving site visits organically.
PPC Vs CPM
While PPC is paying for each click on an ad CPM is quite different not only in the meaning but how it is used. Cost per milli also known as CPM is the alternative to PPC. It is when a company is paying the advertising producer a fee to have your ads shown a specific number of times. For example $1 CPM rate means that your ad will be shown 1,000 times per dollar. The bad side is that if you don’t get clicks you still have to pay regardless and it is not necessarily guaranteed interaction or new customers but it just help to get the word out about your product and company if people actually view if.
