What is SEO and what does it stand for?
SEO stands for search engine optimization, SEO is a way of helping online users find a website that is the most related to what ever they search up. Some of the ways that companies optimize SEO is using Keywords!
Keywords help with relevance, generating search traffic, and overall keywords tend to have less competition.

Keywords are the backbone to creating great SEO, for example google ranks by pages not the site. By using optimization you can single out individual pages with it’s own keyword.
I know from personal experience that Keywords are the backbone to using search engines like google or bing, typing in one word and getting multiple results is what us as consumers look for and depend on while using search engines.