When it comes to marketing, knowledge is power. Technology is growing at a fast pace and opening up amazing opportunities for marketers to do incredible things by customizing their campaigns using digital tools. Some of the most exciting marketing experiences today are built on creative uses of technology. Having an in depth knowledge on coding and how it can affect a website can empower you to become a more effective digital marketing professional.
Knowledge is Power
Marketers are typically responsible for creating blogs, newsletters and website content changes within a company. If you learn basic HTML and CSS, you’ll be capable of doing basic adjustments to add polish and pizazz to ensure your digital channels make a great first impression. Some of these things include: Embed images, audio and videos, formatted text, assign headers, and change colors, themes, and fonts.
HTML
HTML (HyperText Markup Language) is one of the most basic codes used to structure a webpage and its content. HTML uses “markup” to annotate texts, images, and other content for display in a web browser and has elements to tell the browser how to display the content. It can also be assisted by technologies such as Cascading Style Sheets and scripting languages such as JavaScript. A Digital Marketing professional can use HTML to upgrade and personalize their projects to what the consumer might be looking for.
CCS
Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in HTML. CSS is used to style and layout web pages — for example, to alter the font, color, size, and spacing of your content, split it into multiple columns, or add animations and other decorative features. It can also be used to add styling to HTML.
