Coding is the process of taking open-ended comments and categorizing them to allow for data analysis. It typically begins by exporting the responses into an excel spreadsheet. Coding is necessary for reporting and is an element of the data processing procedure. It involves collating responses gained during the fieldwork process into a set of several key ‘issues’. Every issue is then given a code. For marketers, it will help you to collaborate with your customers as well as clients. It will also help marketers learn the basics of HTML and CSS to expand their marketing prowess.
Some of the best programming languages are Python, HTML, SQL, and Javascript. Python is for beginners and helps to act as insurance for continued support for big data platforms. HTML is free with no fine prints and easy to learn. It is also good to use for writing SEO-compliant websites. Structured query language has the ability to perform data queries from seemingly complex angles. The mastery of SQL allows marketers to know every click consumers made. Javascript is applied in web-based services and internet browsers. It runs on the client’s side allowing the user to exploit various aspects of browsers to create interactive visuals. It is also used in creating mobile and web-based applications. The average marketer needs to familiarize themselves with at least one programming language to stay relevant and innovative in the industry.
