Credibility
Credibility is a very important factor when designing websites as where there is credibility, there is trust, which can build sustainable relationships for the people visiting a website. There are many different ways in which you can make you website more credible such as having an “about” section, customer reviews, what consumers expect it to look like and many more.
Does the Website Look as What the Consumer Expects?
This is very important because as consumers enter your page, they already have preconceived notions on what your site should look like based on some industry knowledge and what they have seen in the past. You have to tailor your website to meet the match the specific industry you are promoting and ask yourself what does that specific target market want to see and what makes them comfortable. For example if you own a fish taxidermy store and there is no visuals of hanging fish, clear waters and sunsets in the background, and a lack of overall fishing experience to the page your potential clients might have distrust and lose interest visiting another site instead of yours.
Having an “About” Section
Having an about section link or button on the home screen can be very beneficial to building credibility of your website. This is where potential or previous clients can learn about the company and everything it was to offer. By telling the company story and what you are about you will be able to connect to your website visitors on a deeper level building more trust and a stronger relationship.
Customer Reviews
Another trick to building credibility is having a customer reviews section or testimonials in the middle or lower down the page where you can showcase positive product or service reviews. This is important because many people can easily be influenced by hearing other people share what their experiences were like in the past. By showcasing the positive reviews this is a convenient way of advertising your products on your page building trust between new clients as this is something many people love to see and are very interested in reading.
Securing Your Website
Making sure that your website is secure is also another important credibility grower. This ensures the safety of viewers on your site to protect them from potential dangers. How do you do this? Make sure your site is secure by using “https://”, this means the site has come back with a valid SSL certificate and is safe to operate on and a secure connection has been established.
