When reading the assigned book, it talked about marketing through social media and the amount of annoying ads that we have to see constantly every time we use social media, whether its Instagram, Tik Tok, Youtube, etc. Web Marketing is definitely effective if done correctly but for the most part most ads are really annoying and the companies end up losing out on a lot of people buying their products simply because of bad web marketing.
In my opinion Tik Tok ads are the most effective ads recently in the social media platform, instead of just making ads showing their products, they collaborate with popular Tik Tok users who have a huge platform, who are considered “influencers” mainly because since their so popular everyone wants to use what their using causing impressionable people to purchase their product while being seen by millions of users. It’s a great tactic compared to Youtube or Instagram who use simple pictures that get no attention or most people skip over, compared to Tik Tok where people actually engage and buy products. If YouTube and Instagram even want to come close to competing with other social media platforms they need to figure out new ways to enhance their viewers attention and interest.
