Email Types:
1) Marketing/ Broadcast Email
- New product updates
- New sales
- General monthly newsletter
- Weekly account information (e.g. points)
2) Transactional Email
- Account creation confirmation
- Automated confirmation of the order
- Confirmation of credit card payment
- Confirmation of shipment
- Delay of shipment
3) Triggered Email
- Cart abandonment email
- Request to review a product
- “welcome back” email when someone hasn’t made a purchase in a long time
- “We miss you” email when someone hasn’t made a purchase in a long time
- Birthday messages
4) Onboarding Email – for newcomers
- Welcome offer
- Invitation to connect to social media
- Invitation to download app
- Reminder about welcome offer
- Explanation of website/store features
