What is Digital Analytics?
Digital analytics is the process of measuring, collecting, analyzing, and reporting the behavior of visitors on a website, in order to understand and optimize web usage for their company. Using digital analytics is most helpful because it allows you to really take a step back and see the bigger picture, and see what is working and what isn’t working in your overall strategy when creating a website. The importance is that it allows for a data-driven approach to marketing, which is proven to be more effective and provide better results. A very popular way to do this is by using Google’s program, Google Analytics, because it is free, simple to use, highly customizable, used by 98% of business sites, and more!

Destination
Destination in digital analytics is the page on your website that users see when users complete an activity. For example, a customer signs up for something or checks out.
Duration
Duration is the amount of time a customer is on your website. Time on site goal is triggered when a user’s time on a site falls below or above a threshold that you specify. For example, if you set your desired goal for a customer to spend 15 minutes on your website, it will show actual time spent by customers.
Pages per visit
Pages per visit are the number of hyperlinks that a customer would click on, that would take them to a different page within your website. This is triggered when a user sees more or fewer pages than a threshold that you specified. This would be for when you want to track the number of people that visit more than 3 pages.
Event
An event is basically when any specific action is made by the consumer within your website. Some actions include a video played, a social media recommendation, an ad click, or downloading a file.