In a business analytics are very important. Analytics are the collecting, measuring, and reporting of the tendencies visitors on the companies website. They use analytics because it helps them maximize and understand the visitors usage of the webpage. If the company is able to see exactly what the people are using their website for they can use that to changer how many of an item they have and increase their sales to increase profits. When a company doesn’t use Digital Analytics they are at a loss to companies that do because of the amount of information they can use to help increase their profits.
