Analytics is defined as: Collecting, measuring, and reporting the tendencies of visitors on a website in order to maximize and understand their web usage. That being said, if we are able to pinpoint what exactly your website visitors want, then we can make more sales and become more profitable. If a company does not partake in digital analytics, they will be ignorant to what their customer base is looking for, therefore they will lose out on sales.
Digital Analytics: How a company progresses
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