Below are four guidelines to follow when making data-backed decisions. It is important to follow these guidelines for a company to be successful. Follow these four guidelines to help make the best decision based on the data you have collected.
Make sure the sample size is large enough.
- If the sample size isn’t large enough, the data may not be efficient and reputable
Make sure the test runs for a sufficient amount of time
- The results may not be accurate if the test is only for a short time period
Use appropriate attribution models
- Select the attribution model that will show the best results from your specific test
Ensure conclusions are unbiased
- In order for the test to be accurate and trustworthy, there should not be any bias in the results
If these four guidelines are followed, the company should make a decision that will benefit them in the future.
