Social media marketing also known as (SMM) refers to the use of social media and social networks to market a company’s product and services.
Some takeaways
- It allows companies to engage with existing customers and reach new one as they promote their businesses
- Sites like facebook, twitter, and instagram are commonly use to execute social media marketing
How does SMM works?
Social media websites allows marketers to employ a broad range of tactics and strategies to promote content and have people to engage with.
According to buffer there are five pillars of social media marketing
- Strategy: this step involves determining goals
- Planning and Publishing: Businesses should draft plans of what their content will look like
- Listening and Engagement: Monitoring what users, customers, and others are saying about posts, brands, and other businesses assets
- Analytics and Reporting: Being on social media is knowing how far posts are going, so reports of engagement and reach are very important
- Advertising: Purchasing ads on social media is a great way to promote and further develop a brand
REFERENCE
https://buffer.com/social-media-marketing” Accessed November 09, 2021
