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Everyone knows that social media is. However not many people know what social media really is and how to properly use it in marketing. In fact many people often believe a lot of untrue myths about social media that impair them from being able to market through social media effectively. Today I’m going to tell you about a couple different social media myths and the truth behind them.
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But First…. What is Social Media?
Social Media is different forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content. Therefore, social media marketing is a form of Internet Marketing utilizing social networking sites as marketing tools, thereby gaining traffic, brand exposure and interaction with customers through social media. Marketing on social media can be extremely beneficial to brands when they understand what it is and how to use it properly.
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Social Media Myths
Social Media is Free
Many people assume this because social media is free for users to have an account, however marketing on social media is not free. Social media platforms like Facebook, Instagram, and Twitter costs a lot of money to run so the owners of the platforms charge marketers to promote on their platforms.
Good Social Media Must Go “Viral”
A social media post does not need to go viral in order to be effective or reach a lot of people. You can still reach as many people as possible without your post going “viral” as long as you set realistic goals for yourself and achieve them.
Good Social Media Must Reach Millions of People
This is very similar to the previous myth. Reaching millions of people is not the determining factor of whether a post is good or not. As long as you are reaching intended goals and doing so effectively then you can have good social media.
