What is Content Distribution?
Content distribution is the act of promoting content to online audiences in multiple media forms through many different platforms. Once you get comfortable with content distribution and start to gain popularity, there is a process, called social contagion, which is the result of information being spread within a social network at a fast rate. There are six crucial “STEPPS” to become contagious through social media.
Social Currency
Social Currency is the self-enhancement and identity-signaling towards a product. People are more likely to share what makes them look good and creates positive social currency. For example, any designer clothing brand.
Triggers
Triggers are certain things that remind you of a specific product as a consumer. People share things that are easily remembered and can connect you to a product instantly. For example, Oreos and milk.
Emotion
Emotions are a crucial factor in gaining popularity through content distribution. Products connected to a strong emotion bring in lots of shares and followers. People share things that touch them or connect them to strong emotions. For example, the sharing of a company donating money towards a charity if you purchase their products.
Public
Publicity relies on social proof, which is the consumer’s purchase decisions based on what everyone else is doing. People often have the same purchase interests as the people close to them who make their purchases visible. For example, my best friend just bought the latest gaming console, so I should too.
Practical Value
Practical value is often noticed on social media by people who are seeking advice. People look for content that can actually be of use to them. people are interested in knowledgeable information, these searches usually start with “how to.” For example, someone looking up a way to clean a stain in their carpet using around the house resources.
Stories
Stories are important to gain popularity because they can cause a connection to your product or prove why your company is selling something. They can also be complemented with the emotion or trigger steps. For example, any company that communicates its mission statement through a story.
