Creating an account on social media is one thing but how do you actually use it to your advantage? How can you make yourself “successful”?
First off the information throughout this blog will be from the book “Contagious: Why do things catch on?” by Jonah Berger.
Why is it call becoming contagious?
In layman’s terms becoming contagious( not being sick) is the process of becoming successful within your social media presence.
6 ways to becoming “contagious”
S.T.E.P.P.S
Social Currency – What makes you look good
ex. Going to the salt bae’s restaurant and making it known you went
Triggers – What reminds you of the product
ex. a word like stock might remind you of stonks
Emotion – Feeling an emotional connection with a product leading to sharing
Public – What can be seen by everyone(which then can impact future decisions)
Practical Value – people finding valuable information(to them)
ex. advice
Stories – people can share stories through the platform
Here’s a more in depth video on these S.T.E.P.P.S
