Digital Marketing Class

SEO

What’s an SEO you ask? Well, it stands for Search Engine Optimization. It’s an optimization for you website to enable it for it be searched on search engines such as Google. Most importantly this is FREE to do for website owners so they can get traffic onto their website.

Here‘s a detailed informative article on SEO

SEM

S.E.M. or also be known as Search Engine Marketing. It is used as an advanced marketing strategy to increase your page traffic. It’s the paid-for advertising, like in the image below, SEM is the first site to pop up when you search for something. There would be something to notify you that it’s an ad, it’s paid for basically.

Here’s a detailed informative article on SEM