Satisfy the Eye
A thoughtfully designed website will help communicate your brand to consumers and drive sales. It needs to be visually appealing and satisfy the needs and wants of the target market. The design should speak to consumers with appropriate and engaging graphics as well as focus on a straightforward layout that does not complicate navigation of the website. An effective website will consider several things including color and imagery.
Color
Color choice is important to consider when designing a website. It can influence the overall look and feel of the website, and can impact the first impression of customers. When designing a website, you want to be mindful of the colors you select to make sure they align with your brand and speak to your target customer. For example, you may want to avoid using hard to read colors like yellow or red for large blocks of text. Also, it is important to think about the use of the following:
- RGB (red, green, blue) vs CMYK (cyan, magenta, yellow, and black) color models
- Cultural implications of colors
RBG
Always use RBG for online! It is additive and made by light.
CYMK
CYMK is subtractive and made by ink. It is used for print Ads.
Cultural Implications of Color
Remember to research what different colors represent in different cultures and countries. This is helpful to avoid offending potential customers.
Imagery
Your website should include images that are not copyrighted and do not feature watermarks. It is important to select and use images carefully to avoid committing copyright infringement. You can still find some engaging license free images online under a Creative Commons license or a public domain. In addition, it is important to think about the quality of the images you use on your website. You want to use high quality images to communicate professionalism of your business instead of small, blurry images that are difficult to see and can deter customers from your brand.
