Digital Marketing Class

I thought Digital Marketing as a whole was a very interesting class, although initially I didn't think it would be. Personally, I never paid much attention to google ads and how they're ranked or how to actually build a website. Those were items that I wasn't really interested in until I took this class. It was great finding out how companies fight for rankings on Google ads and what factors google considers. It's not just paying up loads of money to get the top spot, you're website also has to be of quality. Another items that resonated with me for some reason was the affect weather could have on company advertising. It was interesting finding out that certain companies decide to advertise and maximize traffic to their web pages during rainy days or just bad weather in general. This is definitely knowledge that I know I will use in my future endeavors.