Digital analytics became more important in the recently. One of the reasons for this is that a data-driven marketing strategy has a positive effect on your overall business efforts. Quantitative results are essential for every business because they help you to learn more about the current status and, of course, helps you to decide which road you should take.
Let us start with the groundwork and take a closer look into the definition of digital analytics. When I talk abput digital analytics, I refer first to measuring your marketing channels: This could be the measurement of the interactions on your social media channels or a look at the new visitors to your website. In a broader understanding of the term, you will also include analyzing the performance of your marketing funnels or the creation of a buyer persona. Digital analytics can be broken into to types; (1)web analytics and (2)social media analytics.
