Digital analytics is an important tool used by many businesses to improve the online experience by analyzing digital data to highlight what needs improvement. Many businesses have turned to influencer marketing in order to promote their brands so it is important to know how to measure these campaigns in order to determine if they are successful and a right fit for your business. Below are three ways in which you can use digital analytics to measure the success of your influencer marketing campaigns.
Determine Campaign Reach
By using these three metrics, you can see how far your message has traveled.
Impressions
This is important to check because it shows you how many people have seen the influencer's post promoting your brand.
Followers
The influencer's follower count is also something important to look at since it determines more or less how many people might look at the sponsored post.
Traffic
The number of visitors that come to your site through an influencer's link can determine the success of the branded post. The more visitors you can get to your site, the better!
Determine Campaign Engagement
Measuring engagement on posts allows you to see how people interact with your brand and products. This can be measured by the following metrics:
Likes
Checking how many likes the influencer's post recommending your product or brand get, can give you an idea of how many people might be interested.
Clicks
Clicks are a good way to see how many people are interested in your post.
Shares
Shares reveal how many people have recommended your product or brand to others, which is a great way to see how many showed interest.
Comments
Comments are a great way to measure engagement because they show a high interest in the content. The more comments a post gets, the better the engagement.
Determine the Revenue Generated
If your goal is to generate revenue with these campaigns, it is important to track how many sales have been made. This can be done by:
Affiliate Links
By giving influencers unique links that they can use to share with their followers, you are able to easily track how many clicks and sales are produced from that link.
Google Analytics
Google Analytics is a great way to track online sales. By creating an "event" you can see how much traffic is coming in from the influencer's post.
Promo Codes
Promo codes not only are a good way to reel in customers by offering them a discount but they also allow you to track how many people have used the promo code to make a purchase which is a great way to measure the success of the post.
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