Digital analytics is the analysis of digital data from sources such as websites, mobile applications, and more. People use digital analytics to gather, measuring, and analyzing qualitative and quantitative information. Businesses are able to study their competition, current and potential customers, and continue to improve their online experience.
Basics
Email campaigns
Coupon codes
Web visits
Social media influence
These are the key places to start you digital analysis.
Now, have you ever felt like Google has always had all the answers. In this case, it still does.
Google analytics will take care of all of the heavy lifting. Seeing as we have moved into the age where people no longer leave their homes to do their basic shopping. (or anything in general due to this pandemic)
Whether you use google or another means of analytics there is a bottom line. The bottom line is to track your efforts in order to improve your business. The internet is only getting stronger and the more you wait the more behind you’ll be.
