Heat-maps are a way to view and understand what users do on your website pages, where they click, how far they scroll, and what they look at or ignore. “Website heatmaps visualize the most popular and unpopular elements of a webpage using colors on a scale from red to blue.” By grouping user behavior, heatmaps can help with data analysis and give marketers and web designers understanding of how people interact with an individual website page, what they click on, scroll through, or ignore. This helps identify trends and optimize websites.
This type of software allows for marketers to find ways to improve on a website and make it more customer oriented. By viewing a heat-map marketers are able to determine parts of the website that are efficient or inefficient for their type of customer.
Website designers are able to adapt websites to their customer in order to increase online sales, or awareness on upcoming product. Utilizing a heat-map they are able to determine where people are clicking a lot and none at all and therefore after able to redesign the website to adapt to the people using it.
