Determine Your Objective
You first have to define your brand goals. You want to build a positive image of your brand. In addition allow easy access to customers and consumers to purchase from your social media page.
Plan The Content
Planning content is extremely important to running a social media page. You want to create posts that are engaging with your customers. Whether that is through humor, education, or News. You need to also plan content for a weekly basis. Making sure you are constantly interacting with your audience.
Distribute and Promote The Content
Organic ways of distributing content include contests, in-store flyers, events, and websites. There are also paid forms of advertising.
Measure Your Success
Most social media allows you to see statistics these include Facebook and Twitter analytics. You can see who your audience is and what posts get the most interaction.
