Digital Marketing Class

The following blog are the steps you need to take in a social media plan and what they consist of:

1. Determine the Objective

   • • What are the goals of this plan?
     • Examples:
       1. 1. Increase brand loyalty
          2. Encourage more purchases by current and potential customer
          3. Increase customer engagement

2. Plan the Content

   • • Figure out what your brand is representing.
     • Creating social media content is providing Value through:
       1. 1. Humor/Different Emotions
          2. Deals/Discounts
          3. Product Updates

3. Distributing and Promoting Content

   • • Used to increase fans/followers
     • How do you want to share your content?
       1. 1. Organically
          2. Through the website
          3. Contests/Drawings
          4. In-person
          5. Events
     • Paid
       1. 1. Advertising
     • STEPPS
       1. 1. Social Currency – Self-enhancement and Identity-signaling (products that makes people look good.)
          2. Triggers – Reminding consumers of the product
          3. Emotion – Connecting the product with a strong emotion leads to sharing (People tend to share things that touch them emotionally.)
          4. Public – Social proof: consumer’s decisions are affected by what everyone else is doing
          5. Practical Value – Seeking advice: consumers look for content that is actually useful/helpful (ex. life hacks)
          6. Stories – People tend to communicate through stories (Create a story and make the product a relevant part.)

4. Measuring Success

• • • How to measure the success of the social media plan?
      • 1. Volume/Acquisition (Ex. Total number of likes / follows)
        2. Engagement (Ex. Impressions / views)
        3. Conversions (users who purchased a product/total # of users seeing the content x 100)