What you should know
It can be a tough choice because different social media platforms offer different results for your company. You would want to use them all, and you can, but when it comes to paid advertisements you can only use so many platforms so it can be less convenient budget-wise.
1.know your audience
By understanding your target you'll find out which platform your target market is more likely to use, and that way you can engage the right people that you want to reach. Advertising to your target market and getting new customers. Additionally, you will need to choose a platform that will allow you to interact with the new customers in an effective way. Different age groups engage with certain social media platforms more, so keep that in mind.
2. Know your company
You need to know your company's size, certain social media platforms are designed specifically for small businesses, so learn to walk before you can run.
3. know the numbers
Just because a certain platform is popular that doesnt mean that it is used everyday and that the users are actually active. Certain users create accounts and never log in again or some that have accounts dont actually use their account daily or dont share posts regularly.
4. Know the trends
Just as trends come and go, the same happens to social media platforms. Be aware of how often people are engaged with the posts on the platforms that you post, so that you will not use up your budget to advertise if no one is going to end up seeing it.
