Do you have what it takes to capture the attention of a large audience on social media with your product or service? Surprisingly there are businesses out there who aren’t educated on how to have a far “reach” or “influence” in their social media presence. One of the most important things to understand when utilizing social media and creating an online presence is that people love to purchase a product or service based upon a combination of things, such as, social currency, triggers, emotions, public displays, practical values, and stories. Understanding these concepts and properly implementing them on the company’s social media is a recipe for success! Take a look below and learn about the major keys of the STEPP process:
- (S)ocial Currency: Self-enhancement and identity-signaling
People are more likely to share what makes them look good. Have a product that creates social currency. - (T)riggers: Triggers remind you of the product
People share things that come to mind easily. Can you connect your product to an easy trigger? - (E)motion: Connecting products with strong emotions leads to sharing.
People share things that touch them emotionally. Connect your product with strong emotions. - (P)ublic: Social proof; our decisions are affected by what everyone else is doing.
People are interested in things other people have. Make your product visible. - (P)ractical Value: Seeking advice; people look for content that is actually helpful.
People are interested in valuable information. Create “how to” type content and share tips. - (S)tories: People communicate through stories.
People share good stories. Create a story and make your product a relevant part.
Are you ready to take your company’s social media presence to the next level?
