Social media helps companies to market their products with many different platforms. Customers now can see what products look like online and do not need to go to mortar and brick store. Moreover, the usage of social media better connects audience with the brand. Ultimately, this create customer loyalty in which the customers are more willing to buy more products.
Companies and organization can also build the brand and relationship with social media. When they post a picture of their product, customers get to know more about the products. This creating content that you have tailored to the context of each individual social media platform. What benefits does social media bring essentially? The answer is that social media drives user engagement and sharing, and this peer to peer marketing will only increase sales due to the positive word of mouth
Givenchy did a great job posting photos of their clothes, and it makes customers to have the impulse to purchase. Moreover, the models Givenchy has on the pictures also make customers to have the image of they’re wearing that cloth. These are all advantages that social media marketing and mobile marketing are having. Mobile marketing actually strengthen it because everyone has a cellphone. When they open Facebook, Instagram, or Youtube, they are encountering all these messages.
