Before we talk about the “Trifecta”, we need to know what social media is. Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. Examples of social media are Instagram, FaceBook, Twitter, YouTube, TripAdvisor, etc.
Social media marketing can fall into one of three categories: Earned Media, Owned Media, and Paid Media.
Earned Media are shares, reviews or mentions that gives you free exposure from consumers to other consumers. These are most often a fewer group of people (someones fan) that is subscribed to their desired influencers social media. This can be done through word of mouth, FaceBook, Instagram and YouTube.
Owned Media is websites or fan pages that either you or your firm owns. These consist of customers that purchase products or services from you company. They can range from company websites to apps.
Paid Media is pretty much just advertising. A company will reach out to influencers with a large following of their desired demographic and pay them to promote their products. These influencers are promoting to strangers in the masses. They are typically radio commercials, Instagram or YouTube reviews, magazine ads, etc.
