SEO is an abbreviation of Search Engine Optimization. SEO is the effort and technique used to improve the search engine rankings of your website and to help consumers find websites that are relevant to their search.
Tools to use for SEO:
- Keywords or a set of keywords - ideas and topics that defines the content your website. In other words, they are words and/or phrases that users enter into a search engine to find your website.
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- Tips: Make sure they are relevant to your website, they don’t have too many competitors showing, and make sure they will generate enough traffic
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- Website Optimization – are little things that will also help widen the visibility of your website.
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- Tips: Check your URL and add keywords, use meta tags, use a title tag, use a description tag, make sure the headings and text are clearly visible, and use images and Alt text
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- Linking - actions aimed to increase the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of your website
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- Tips: Use Hyperlink text, URL’s, inbound links, outbound links, and paid links
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