Digital Marketing Class

WordPress Themes and Functionalities

WordPress provides selections of themes that you can choose from, based on the aspect you want to showcase and the target you are marketing to. Themes are basically page layouts for your whole website, giving you the ability to create an essence that is consistent throughout all your tabs, allowing consumers to glance at information in a more fluid manner.

Themes can be located in the Theme Directory, when searching for the right theme, its important to consider Free Themes vs Paid Themes.

A common Free Theme example would be a blog, which allows basic editing and modifications. Since it doesn’t need as many functionalities and features, this means that your websites might look similar to thousands of others out there. However, if you’re are looking to create a more versatile website, and to enhance the consumer experience then a paid theme would be your best option.

Paid Themes are more equip for creating specific websites catered to different businesses, by using more functionalities and features allowing extensive editing and customizing to best portray the brand.

The benefits of paid themes include:

• Wider selections of Themes to choose from
• Responsive (Adapts to mobile devices)
• Highly customizable
• Multi page functionality
• Custom Widgets
• Technical Support for your theme

Overall, choosing a Free Themes can be a good starting point for beginner web designers or bloggers, because of the simplicity of utilization. Meanwhile, for a growing business or someone with more experience would want to consider going with a Paid Theme, which is ideal for utilizing the functionalities to its full potential to create the right website for their brand.