Clear and Concise Headings
This allows your reader to know what is coming and allow skimmers to get the main idea of your writing. Headings help guide the reader through your content and let them know what is in store for them.
Bullet Points or Numbered Lists
This breaks up your idea and makes it easy to skim for the important parts. Most visitors want to be able to skim your content to decide if this will answer what they want to know before reading fully.
Short Paragraphs
This allows for an easy read for your readers. Longer sentences take more work and readers can get easily distracted. Short paragraphs allow the reader to get through your content quicker which increases the likelihood that they read it all.
Descriptive Links
Links are important to have in your content. You can use them to help your SEO as well as provide credibility to your writing. When you have links it is helpful to tell the reader what the links are to so they don’t waste their time on something not important to them.
