The experience of a user on a website is as important as his experience at a store. It determines whether the user would return or not. Companies such as Facebook and Amazon have innovated the way their platforms are viewed without changing its accessibility to the users. This is the major key for good mobile optimization:
ACCESSIBILITY
Users must find a website easy to navigate. A buyer leaves during checkout because the process got too complicated or too long. Users are looking for simplicity through the whole buying process.
The content displayed on a website must be legible, scannable, and with a good design.
The user when is browsing through the internet is already expecting what he can see. Continuing with the example of Amazon and Facebook, both companies have established a layout on their websites that are continually adapting to any device without losing their consistency.
