Digital Marketing Class

Website Success

Website Success

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Success or fail?

Having a sucessful website is one of the major struggles some companies are facing nowadays, and actually determining the right path towards it is not easy. Even though having a website can offer multiple benefits, it can also determine the future of your company and can end up being very costly if not managed properly. The responsiblility is much more important than just finding the right web design, using the correct font, and making sure that it loades properly, even something as basic as the lack of about us page can determine if a person interested in your products leaves or stays in your website.

 

Iceberg Principle

Some key elements that you need to have in mind are not only the design of the website, that's just the tip of the iceberg, the rest is what you don't see or take for granted. Knowing your audience is crucial, make sure your website is appealing to everyone, and that it is available for people to visit when in their mobile devices. Additionally, make sure you have a section for reviews and testimonials so that you let them know that you are interested in improving as a company.

We live in a very distrustful society, which means that we are in constant need of proof that the website we are providing our personal and payment indromation to, is realiable and trustworthy. Having a secure domain is cruicial to guarantee that, an about us page can let customers know what the company is really about, and provide information about people who run it.

Being organized is as important as well, people may already know what they want when they visit the website, so make sure that the homepage is not overwhelming or people will leave, and this can jeopardize the company's goodwill.

 

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