Digital Marketing is one of the most effective ways nowadays to boost businesses and increase popularity for business. From my personal experience, digital marketing have changed my life to the best. I have used digital marketing to increase my online business and to gain more profit.
In 2019, the average Internet user has at least 7 social media accounts which shows the importance of digital marketing and the easiness to reach people. 97% of US adults under 65 are on social media at least once a month. The vast majority are on it every day. Social media is strongly preferred as a means of customer care (https://www.lyfemarketing.com/blog/importance-of-digital-marketing).