WHAT IS DIGITAL MARKETING?
Digital marketing is the new way of advertising things delivered through digital channels. This new way of advertising is where the attention is at!
When a business decided two go digital they are responsible for developing, implementing and managing their marketing campaigns that promote their products and or services electronically and online.
When using digital marketing it is important to:
SET YOUR STRATEGY
5 steps for setting your company’s strategy:
- Set a measurable goal : be realistic
- Know your audience: what they want/need
- Know your brand: Do you really know what your brand stands for? What are you trying to convey?
- Watch your competition: this is key. Pay close attention to what they are doing, and how they are doing it.
- Measure your results: track progress, check results! And rearrange if necessary.
CHANNELS FOR DIGITAL MARKETING:
Natalia, I think this is a great blog. One improvement I would suggest is to elaborate more on the channels you would use.
Natalia, I like how your post focuses on the importance of strategy, and how a company can start creating one. But I agree with Raeann, and believe this post would be much more effective if you elaborated on some of the steps and points made. I like the visuals, and I think the last one (Digital Marketing – Channels) would’ve been great if it was paired with a brief explanation (paragraph, caption, etc.).
Hi Natalia,
I think your blog is great. It is organized and easy to read and understand! I think the company strategies you wrote are really interesting and that the images used fit perfectly with your blog. Overall, I truly enjoyed it.