WHAT’S DIGITAL ANALYTICS?

Digital analytics is considered as the collection, measurement, analysis, visualization and interpretation of digital data illustrating user behavior on websites, mobile sites and mobile applications.

Digital analytics helps enables brands and website owners to understand how their websites and apps are being found and used. When using digital analytics data, companies can optimize the customer experience on their websites, mobile sites, and mobile apps.

No matter what analytics system you are using, the bottom line is that you should be using one. Your business needs to have an online presence, and you need to have a way of tracking your efforts.

4 thoughts on “WHAT’S DIGITAL ANALYTICS?

  1. Waled,

    I liked the visuals you used in this post! An explanation related to the graphs could’ve supported your argument, making the need for digital analytics more convincing for those who don’t use them.

    For your next blog post, make sure you remember to add an excerpt, and set your main picture as the featured image 🙂

  2. Waled,

    I love all the graphics in this blog through the spacing and small text did take away from the ease of reading it. Overall I enjoyed it.

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