What is Digital Analytics?
In basic terms, digital analytics is how a business arrives to an optimal and realistic decision informed by data. A digital analyst is essential to find the strengths and weaknesses of an organization, in order to develop a realistic roadmap for the company.
Find the data most relevant to your business, do not jump to conclusions too fast. Be sure to create SMART goals and report regularly on your goals and performance. Do not forget to identify the new trends, compare, adjust, or repeat.
Why Digital Analytics?
To experience success in the business, it is important that decisions are driven by data which tells us what our business is doing right and what is doing wrong. In other words, it analyzes relevant data to uncover hidden insights for a better decision-making.
Where does our data come from?
Internal data:
- Website analytics
- Internal site searches
- Heatmaps
- Call tracking
- Customer relationship management
- Data from sales team
- Data from engineering/ Development team
Market Search:
- Goole DataSet search
- Google trends
- Google Ad’s keyword planner
- SEO/ SEM
Tracking traditional Marketing initiatives:
- Unique landing pages
- URLs
- Coupon codes
- QR codes
REFERENCES
Power point: Digital Analytics showing impact by Brandon Banning
Natalia, I really love this blog. The way that you break digital analytics into what, where, and why makes everything seem so simple. This can sometimes be a complicated topic so categorizing it really gives the reader a change to grasp the concept. Great job!
Your blog is very insightful in regard to digital analytics! You laid it out wonderfully!
Natalia,
Great blog post! I think this is a useful guide for anyone who is interested in implementing digital marketing into their business strategy. The use of bullet points made the blog clear and easy to digest.
Great blog post, Natalia! It is very clean and organized. I liked how you used the headings and bolded font to divide each section. My only recommendation would be to maybe indent or center the subheadings or change the font color so it is distinct from the title headings. Besides that, I think you did a wonderful job!