Data Backed Decisions Checklist
1. Ensure your sample size is large enough
2. Make sure your testing is long enough
3. Use appropriate attribution modeling
4. Make unbiased conclusions
Examples of Attribution Models:
First Interaction
Last Interaction
Linear
Time Decay
Position Based
Negative Findings?
You follow the checklist perfectly, but you still get negative results. What do you do now? Don't worry! There is ANOTHER checklist to help solve this problem.
1. Don't panic
2. Identify any potential external factors
3. Verify your control remained constant
4. Record your findings
5. Make adjustments
6. Re-Test
Hi Alicia,
I like how you used a checklist format for this blog that was easy to read and easy to see all on one page without scrolling.